IndustriesTechnology Software, cloud, hardware and channel

Technology marketing that turns complexity into demand

We are a B2B marketing agency for technology and software companies and their channel of partners and distributors. We translate complex products into messages that both technical teams and buying decision-makers understand, and we turn them into campaigns, content, events and lead generation across Latin America.

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What we do

What we do for technology companies

Regional launches and campaigns in Spanish and Portuguese, adapted to each country.
Content for technical and business audiences: developers, IT teams, partners and buying decision-makers.
Channel marketing: co-branded campaigns and kits for distributors and partners of Microsoft, Red Hat, Cisco and other vendors, with marketing development funds (MDF) invested against measurable goals.
Events and summits: production, booths, same-day video coverage and content for afterwards.
B2B demand generation: LinkedIn, Google and Meta, SEO and AI search visibility, landing pages and measurement connected to your CRM.
Social media and community: content strategy and community management for technical communities.

How we work

How we approach B2B technology marketing, step by step

01
Understanding the product and the sale
Product, sales cycle, decision-makers and channel: we talk to your specialists before writing a single line. You receive the audience and message map.
02
Messages and plan
A value proposition for each audience and a plan for each funnel stage and each country. You receive the quarterly plan with goals and KPIs.
03
Production and activation
Campaigns, content, events and partner assets, with our own team and studio. You receive everything ready to publish in each market.
04
Demand and results
Leads, opportunities and pipeline measured end to end. You receive a monthly report in business metrics.

Technology case studies

Red Hat

Social media content in Spanish and Portuguese, campaigns for technical and business audiences, and Red Hat Summit coverage for all of Latin America. 80K followers on @redhatlatam, 15 countries.

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TCL

A multimedia campaign on the road to the 2026 World Cup as sponsor of the Argentine national team, and every product launch under a single concept. 82K followers on @tclargentina.

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Red Hat

TCL case study: campaign on the road to the 2026 World Cup

TCL

Who it's for

Which technology companies we work for

Software and hardware makers, cloud and SaaS companies, technology wholesalers and distributors, and their partners. Regional or local marketing teams that need an agency that understands the product, speaks the channel's language and responds at the speed of the industry.

Frequently asked questions

Frequently asked questions about technology marketing

What does a marketing agency for technology companies do?

It helps a complex product be understood and chosen: it defines messages for each audience, technical and business; creates campaigns and content; produces events and generates measurable B2B demand, in coordination with the partner and distributor channel.

How is B2B technology marketing different?

Sales cycles are long, several areas take part in the decision (IT, finance, procurement and management), products need explaining and they are often sold through partners. That's why content has to educate, the plan has to cover the whole funnel and measurement has to reach opportunities and pipeline, not stop at clicks.

Do you work with partners, wholesalers and distributors?

Yes. We work with distributors and partners such as Ingram Micro, Licencias OnLine, MSTech and BVS, which bring Microsoft, Red Hat, Cisco and other vendors' solutions to market. We design co-branded campaigns and kits so the channel communicates with the same quality as the brand, and we help invest marketing development funds (MDF) against measurable goals.

Can you run campaigns across several Latin American countries?

Yes. We produce in Spanish and Portuguese, adapt every piece to its market and coordinate with regional and local teams from Buenos Aires, Santiago de Chile and Miami.

Do you cover technology events and summits?

Yes: event or booth production, same-day video coverage for social media and follow-up content to keep generating demand. Event production is handled by Four Players, Grupo Globalplayer's events unit, and for you it's a single point of contact.

How do you measure the results of a B2B campaign?

With goals for each stage: reach within the right audience, qualified leads, opportunities and pipeline. We connect measurement (GA4, Google Tag Manager and your CRM) so the monthly report speaks in business metrics.

Related services

Strategy & GrowthB2B demand generation Content & Socialtechnical communities Events & Experiencessummits and booths

Further reading: how we work, engagement models and investment and, on our blog (in Spanish), AEO and GEO: how to position your brand in AI search engines.

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