IndustriesAgribusiness Machinery, inputs, dealers and agtech

Agribusiness marketing that speaks the language of the field

We are a marketing and advertising agency with agribusiness experience: trade shows, campaigns, content and platforms for machinery makers, input companies, dealers and agtech. We work with John Deere regionally and with PLA, and we reach farmers, contractors, advisors and the dealer network, in the field, at the show and on their phones.

See the John Deere case study Frequently asked questions Let's talk

What we do

What we do for agribusiness brands

Trade shows and exhibitions: design and production of booths and activations at Expoagro and other industry shows, with same-day video coverage.
Seasonal campaigns: planting, harvest and product launches, with one goal per stage and reporting in business metrics.
Technical content with specialists: short videos, explainers and training that explain the product and the technology applied in the field.
Social media and community: content strategy and community management for farmers, contractors and young people in agribusiness.
Owned platforms: training sites, educational challenges and online communities, connected to measurement.
Dealer network: co-branded assets and campaigns so every dealer communicates with the quality of the brand.
AI with strategic purpose: conversational agents for trade shows and personalized content, always with human creative direction.

How we work

How we approach agribusiness marketing, step by step

01
Understanding the business and the calendar
Product, audiences, sales network and the farming calendar: planting, harvest and trade shows. You receive the audience map and the yearly calendar.
02
Seasonal plan
Goals, messages and channels for each moment of the farming year. You receive the plan with goals and KPIs.
03
Production and activation
Booths, campaigns, content and platforms, with our own team and studio. You receive everything ready for each key date.
04
Results
Reach, inquiries, leads for the sales network and opportunities measured end to end. You receive a monthly report in business metrics.

Agribusiness case study

John Deere

We work with John Deere regionally: from the largest booth in Latin America at Expoagro, with 10,000 m² of activation, to more than 50 digital campaigns, 142,000 Instagram followers, owned training and community platforms, and an activation with an AI agent at Expoagro 2026.

Watch the video See the case study All case studies

John Deere

In progress

PLA

With Argentine roots and part of John Deere, PLA has its own dynamics. We are working intensively on its marketing plan and on modernizing its communication: the new website, social channels, media plan, activations and events, and joint actions with its dealer network.

Who it's for

Which agribusiness companies we work for

Agricultural machinery makers, seed, fertilizer and crop protection companies, dealers and sales networks, agtech and industry organizations. Marketing teams that need an agency that understands the rhythm of the field and produces with the quality of a major brand.

Frequently asked questions

Frequently asked questions about agribusiness marketing

What does an agribusiness marketing agency do?

It helps agribusiness brands reach farmers, contractors, advisors and dealers: it defines messages and a seasonal calendar, produces trade shows and booths, creates campaigns and technical content, and measures results in inquiries, opportunities and sales.

How is agribusiness marketing different?

The calendar is set by planting, harvest and trade shows; purchase decisions are large and carefully considered; sales often go through dealers or distributors, and farmers value technical information and trust. That's why the plan has to follow the farming year and content has to be useful, not just promotional.

Do you produce booths and activations at Expoagro and other trade shows?

Yes. We design and produce booths and activations, like John Deere's at Expoagro, with 10,000 m² of activation, and we cover the show with same-day content. Production is handled by Four Players, Grupo Globalplayer's events unit, and for you it's a single point of contact.

How do you reach farmers on social media and digital channels?

With useful, approachable content: specialists who explain, farmer stories, short videos and coverage from the field and trade shows, plus advertising targeted by region, crop and time of year on Meta, Google, YouTube and industry media.

Can you build training or community platforms?

Yes. For John Deere we developed agroenaccion.com (training meetings by country), estudiantes-conectados.com (an educational challenge with video lessons and a leaderboard) and potenciate.blog (the Operations Center community).

Do you work with dealer networks?

Yes. With PLA we develop activations, events and joint actions with its dealers, and we give them co-branded assets and campaigns so each one communicates with the quality of the brand and the same strategy, from the trade show to the point of sale.

How do you use artificial intelligence in agribusiness?

With strategic purpose: at Expoagro 2026 we created an activation for John Deere with an AI-based agent that talked with visitors at the booth. We also use it to personalize content and speed up production, always with human creative direction.

Related services

Events & Experiencestrade shows and booths Content & Socialagribusiness communities Technology & Platformstraining platforms

Further reading: how we work, engagement models and investment and, on our blog (in Spanish), Offline marketing: strategies and examples for campaigns.

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