John Deere: from the largest stand in Latin America to a calendar of tactics that has been growing since 2020
From the largest stand in Latin America at Expoagro to a calendar of tactics that includes media campaigns, social media, platform development, plenty of creativity and a relationship that grows every day.
Design and production of the stand and activations at Expoagro, with full production by Four Players.
50+ digital campaigns, each with an objective per funnel stage and reporting in business metrics.
Social media management: strategy, production and community management for a community of 142,000 Instagram followers.
Proprietary platforms online: agroenaccion.com (training events by country), estudiantes-conectados.com (an educational challenge with video lessons and rankings) and potenciate.blog (the Operations Center community).
Audiovisual content with specialists, short-form capsules and event coverage with our own studio and crew.
At Expoagro 2026, an activation with an AI-based agent that talked with visitors at the stand.
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